Harvey Nichols Diamond Jubilee Box

We were approached by the creative team at luxury fashion store Harvey Nichols to help print a bespoke design onto over 5000 one litre Tupperware containers that would form part of their Queen’s Diamond Jubilee range.

Incredibly, the idea behind the promotion came from the revelation that Her Majesty keeps her cornflakes in Tupperware boxes!

The product itself served as a unique presentation box for six Charbonnel et Walker conflake cakes and made for sale in their stores across the UK.

We printed the product with messages on both sides of the lid, as well as on the base too. We used our experience to steer the customer towards a digital printing solution because of the complexity and detail in the design. This ensure perfect colour alignment, consistency of print and, as the boxes would be washed by the consumer, the UV inks used would ensure the print be both hand and dishwasher safe.

We produced samples for the team at Harvey Nichols, who then came back to us with a further request to positions a two-colour print on the underside of the lid which read, “I now declare this sandwich box open.” This proved tricky at first, due to the raised lip on the lid. However, we overcame the problem by using a pad printing method, which we often use to print onto irregular shaped products.

The job was fulfilled quickly and distributed to stores nationwide. They went on to be a great success for the brand!

We are proud to have worked with many big brands and retailers in the UK. To learn more about this project, request specific information or to enquire about a similar project, please contact our team today.

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